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Research papers

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time


Research papers

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?
Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop
Company: BVA Group
September 10, 2014
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Citation

Bordenave, Singler, Bressoud and Waintrop (2014a, September 10). French government: Nudge me tender. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/french-government-nudge-me-tender-8337